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Voting Is a Major Turn-On for Gen Z, Millennial Singles in 2024— and Differing Opinions Are No…
Voting Is a Major Turn-On for Gen Z, Millennial Singles in 2024— and Differing Opinions Are No Longer a Red Flag
New OkCupid data shows what young singles are prioritizing in the upcoming election and that they’re more open to dating outside their political party
Earlier this year OkCupid added brand new matching questions related to the election to see how singles felt about the issues driving people to the polls. Our matching questions received more than half a million responses, and revealed that not only are daters discussing politics on dates, they’re even willing to go with a match to vote.
This Election Day, daters on OkCupid won’t be ghosting the polls — and a date won’t stand in their way. When asked, 46% of daters said they are open to discussing the 2024 presidential election on the first few dates — and more than half (52%) of OkCupid respondents said they would even go to the polls with a date.
Singles are engaged…in the political process.
More than 3 million people in the United States on OkCupid said they are registered to vote — 84% of all respondents — and that voting is a big turn-on for them. In 2024, registered voters on OkCupid are getting 15% more Likes and 12% more Matches than those who aren’t. They also have 18% more conversations. And singles who are planning to vote in the upcoming presidential election (77% of Millennials, 64% of Gen Z) are also getting 17% more Likes.
Daters are open to differing views.
Despite people being passionate about their personal views, they’re still open to healthy debates and discussions with romantic partners. About 7 in 10 (69%) OkCupid respondents do not think it’s a deal breaker if their date is voting for a different candidate than they are in the 2024 presidential election. And 61% of singles could date someone who ‘s voting for the opposing candidate, with Gen Z (64%) being more open than Millennials (58%) and Gen X (62%).
Most people are voting the same way as they did in 2020, but it’s party dependent.
More than 7 in 10 (73%) daters on OkCupid plan to vote for the same party that they did in the last presidential election — but it depends on where you sit on the political spectrum. When asked, 92% of liberals, 86% of conservatives and 69% of moderates said they plan to vote for the same party they did in the last presidential election. Conservatives were 75% more likely to be voting for a different party in this election than they did in the last one compared to liberals, and moderates were the most likely to be voting for a different party.
Women especially are hopeful about a female candidate.
There’s been unease over the election, but a woman entering the race is calming nerves. In early-to-mid July 2024, 60% of OkCupid respondents expressed concern about the upcoming presidential election. That percentage dropped to 51% within 24 hours of Vice President Kamala Harris announcing her run for president. During that same timeframe, the percentage of women concerned about the election dropped from 66% to 48% — and concerned men went from 54% to 49%, while worried nonbinary daters went from 94% to 88%.
Now that you’ve learned about our 2024 election cycle dating trends, it’s time to put in the work, on your dating profile and at the polls. Download OkCupid today, and don’t forget to register to vote at vote.gov.
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Voting Is a Major Turn-On for Gen Z, Millennial Singles in 2024— and Differing Opinions Are No… was originally published in OkCupid Dating Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
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