For the first time in its history, Cincinnati-based consumer products group Procter & Gamble (P&G) is openly supporting same-sex marriage, reports Cincinnati.com.

This may not be great news for right wing anti-gay zealots. Tony Perkins, the leader of listed hate group Family Research Council, last week hinted at a possible boycott of Apple after CEO Tim Cook came out.

Procter & Gamble says that it has embraced LGBT employees for more than 20 years and same-sex marriage has become an important enough issue to its workers that it is taking a public stand.

Deborah P. Majoras, P&G’s chief legal officer and executive sponsor to GABLE, the company’s gay, lesbian, bisexual and transgender-allied employee group, said:

“We have always supported our employees and fostered a culture of inclusion and respect – this includes the right to marry whomever they choose and to have that union legally recognized.”

William Gipson, P&G’s chief global diversity officer, added that being LGBT-inclusive is “not a political statement, but a statement of support for our employees.”

P&G’s announcement of its support for same-sex marriage comes a week after the city of Cincinnati won top score for inclusion by Human Rights Campaign (HRC). P&G also received a perfect score this year from HRC for its inclusion policies.

Terry Kelly, principal and investment adviser at Cincinnati-based investment management firm Bartlett, said that although P&G’s latest stand could anger some consumers, the company has already weighed those risks.

Back in 2007, P&G supported the first kiss between two same-sex teenagers on soap As The World Turns, which you can watch AFTER THE JUMP…

Back in August, advocacy group the Bilerico Project called on people to boycott P&G, the biggest television advertiser in Russia. P&G was also a Worldwide Olympic Partner and a sponsor of the controversial 2014 Winter Olympic Games in Sochi.