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Online Sensation Benito Skinner Teams Up with Sally Hansen to Promote Pride Collection in Support of GLAAD
YouTube and Instagram personality Benito Skinner has teamed up with iconic beauty brand Sally Hansen to promote the company’s first ever pride collection. Sally Hansen’s limited edition collection features six bold shades that represent the Pride rainbow—a global symbol of LGBTQ awareness and acceptance.
Following his start on YouTube in 2016, Skinner – who goes by the online name BennyDrama – has become an online sensation known for his hilarious sketches and parodies related to pop culture. To date, Skinner has accumulated over 560,000 Instagram followers and over 130,000 YouTube subscribers.
Check out a video from Skinner’s campaign with Sally Hansen below.
As a kid, I would always ask my sisters to paint my nails without any hesitation. I walked around with neon pink thumbs, FEELING MY FANTASY! Sad that it took me 16 years to paint my nails again, but so honored to be partnering with @Sally_Hansen and @GLAAD for Pride. Sally Hansen has donated to GLAAD’s iconic, culture-changing work to create a world where everyone is liberated to express themselves freely. CAN I GET AN AMEN?! The #XtremePride Collection is available online and in-store exclusively at @UltaBeauty baby! #SallyxGLAAD #ad Videographer: @rupert_kaldor Hair & Makeup: @jessibutterfield Manicurist: @adakiss Prop Stylist: @ceciliaelguero
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In honor of Pride Month, Sally Hansen’s first ever pride collection will partner with retailers like Ulta, to offer limited-edition packaging, exclusive gift sets, and dedicated, colorful in-store displays for Pride month to promote LGBTQ acceptance.
In addition to partnering with GLAAD to promote this collection, Sally Hansen has made a monetary donation to GLAAD’s culture-changing work to accelerate LGBTQ acceptance and create a world where everyone is able to express themselves freely.
Pride ready nails in a flash . #GetTheLook using our #SallyxGLAAD #XtremePride collection and tape pic.twitter.com/sbf3sqrigX
— Sally Hansen (@SallyHansen) June 6, 2019
We’re teaming up with @sally_hansen and @bennydrama7 to launch their brand new #SallyxGLAAD #XtremePride Collection just in time for #PrideMonth. The collection comes complete with six stunning shades!
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“We are so honored to partner with GLAAD on this meaningful, limited edition nail color collection and support their important work”, says Celia Tombalakian, Vice President of Sally Hansen Global & US Marketing. “Inspired by the rainbow, our six curated shades will allow consumers to celebrate and playfully show their PRIDE from the tips of their fingers to their toes.”
Available at Ulta and Walgreens, Sally Hansen’s PRIDE COLLECTION is sold for $2.99 per bottle, and will also be featured in a special PRIDE COLLECTION gift set exclusive to Ulta Beauty. The set, $16.99, features the entire rainbow of PRIDE COLLECTION shades. Click here to shop for the collection.
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