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OkCupid’s new ACLU #RightToLove badge helps you filter for dates looking for love — and justice
In response to the Masterpiece Supreme Court decision, we’ve teamed up with the ACLU so you can easily find people who support the non-profit
At OkCupid, we match people over what they care about. As it turns out, the American Civil Liberties Union (ACLU) is one of those things that really matters to them. Ninety percent of the OkCupid users who responded to the question “Do you support the American Civil Liberties Union (ACLU)?” said “yes.” That’s one of the highest agreement percentages of all of our thousands of questions.
It’s not surprising that so many of our users support the ACLU. First, the non-profit does amazing work to protect all individuals’ civil rights — fighting for LGBTQ rights, women’s rights, and the rights of those who are incarcerated, to just name a few. In fact, the ACLU is currently tirelessly working on the Masterpiece case after the Supreme Court’s ruling on the LGBTQ rights case earlier this week. At OkCupid, we also have a long history of inclusion, being the first dating app to offer 22 gender and 12 orientation options.
Secondly, in today’s political climate, people care more about their dates sharing their political and social beliefs than ever before; our data shows that differing beliefs on both are the biggest dating deal breakers today. So to help the majority of OkCupid users who want to find a date looking for love (and justice), today we’re introducing the #RightToLove profile badge in partnership with the ACLU. With the recent Supreme Court decision on Masterpiece, and June being LGBT Pride Month, there’s no better time to celebrate, and fight for, everyone’s right to love.
All users in the U.S. who publicly answer “yes” to the ACLU question will receive the badge. Responses to our questions have always worked to inform our algorithm and connect people over what’s important to them, but the #RightToLove badge will make it even easier for daters to connect with other supporters. The badge not only highlights their support on their profiles, but it will also promote supporters to one another.
It’s not just support for the ACLU that these badge holders will likely share. Daters who support the ACLU are four times more likely to consider themselves feminist (and are looking to date a feminist, too). They’re also twice as likely to have responded “Hell no” to our question “Trump?” and 30% more likely to believe in climate change. So filtering for one deal breaker can end up saving you some time on filtering for other deal breakers (and makers) as well.
Wouldn’t you rather date someone who wears cargo shorts (and actually puts stuff in the pockets) than someone who doesn’t support basic human rights? The #RightToLove badge won’t just make you feel better about yourself and your matches — for every OkCupid user with the badge, we’ll donate a dollar to the ACLU, up to $50,000. “At OkCupid, we’re proud to be a champion of inclusivity because we believe you should be able to love whomever you want, regardless of your gender, sexual orientation, or ethnicity,” says Melissa Hobley, OkCupid’s CMO. “Our community has a long history of support of this message, which makes the ACLU the perfect pick for this engagement.”
If you’d like to connect with someone who supports the ACLU, answer the question publicly here. The badge will be available through the summer so you can find great dates, no matter what you’re looking for.
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OkCupid’s new ACLU #RightToLove badge helps you filter for dates looking for love — and justice was originally published in The OkCupid Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
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