For Pride Month, AT&T’s Live Proud campaign is celebrating living authentically and unapologetic self-expression. This year’s theme “We Are Bold” encourages the LGBTQ community and allies to share messages of freedom, confidence, and unity. 

Laith De La Cruz, Isis King, and Arisce Wanzer have taken part in the campaign with a series of photos captured by Adam Bouska. 

All three models starred the reality series Strut, which aired on Oxygen and was produced by Whoopi Goldberg. Strut followed the lives of five transgender models as they work to cement a career in fashion while also boldly fighting to break down barriers in the modeling industry and gain visibility for the transgender community at large.

The show, its cast, and the progress they have already made were recognized at this year’s 28^th Annual GLAAD Media Awards, taking home the award for Outstanding Reality Program. Particularly in the current social and political climate, giving a platform for transgender people and other marginalized groups is more vital than ever and Strut goes far in paving the way for more responsible and thoughtful depictions of the transgender community.  Model and actress Isis King, who recently appeared on Shameless, stresses the need for “representation for transgender people, especially trans people of color” in her acceptance speech below. 

It is the radical, confident work of Strut and its stars that captures both the spirit and purpose of the bold Live Proud movement. 

To join the cast in the Live Proud campaign, AT&T is inviting you to post what “We Are Bold” means to you on their social channels using #ATTLiveProud or #WeAreBold. For every mention between June 1 and July 31, AT&T will make a $1 donation to GLAAD up to $50,000. Fans of Live Proud can also enter the AT&T Live Proud Sweepstakes for a chance to win a trip to NYC and attend a live taping of Bravo’s “Watch What Happens Live!” To enter visit: www.att.com/liveproud.

Post your #WeAreBold photo now or share some of your favorites!