You Might Like
IKEA Belgium rewards customers for recycling their 2015 furniture catalogues
Sustainability is a growing topic amongst retailers, and since introducing its People & Planet Positive strategy in 2014, IKEA has been leading the way on more than one occasion.
Now the Swedish furniture experts’ Belgian branches are directly involving their customers in their bid to reduce IKEA’s impact on the environment.
Each year, IKEA Belgium gives out 8 million copies of its catalogue, each consisting of 350 pages – that’s a lot of paper.
Now the retailer teamed up with Belgian designer Charles Kaisin, in whose work recycling plays a major role, to celebrate the 2016’s catalogue launch by giving last year’s edition a new life.
In his work, Kaisin often uses recycled newspapers and magazines as well as plastic bags and glass for his furniture; he has worked with luxury brands around the world.
The cooperation’s result is the colorful KÜSS cushion, limited to 6000 units only available in Belguim; its quirky design was inspired by paper’s cellulose molecules.
On 12 September, all six Belgian stores – Anderlecht, Arlon, Ghent, Hognoul, Wilrijk and Zaventem – will ask customers to return the 2015 catalogue – but the idea goes further than classic recycling.
The brochures will be shredded in store, to then be used as the filling for one of the limited KÜSS cushions – which the customers will receive for free, in exchange for their old catalogue.
The post IKEA Belgium rewards customers for recycling their 2015 furniture catalogues appeared first on Gay Star News.
Stefanie Gerdes
You Might Like
