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Here's What Happens When Real People Recreate Iconic Fashion Ads
Most people don’t see themselves in the models staring back at them from magazine pages or TV. In fashion ads especially, people of varying shape, size and color are notably absent.
Buzzfeed recreated five fashion ads using real people to showcase individuals with different body types and genders. In the five original ads — from Victoria’s Secret, Calvin Klein, Abercrombie & Fitch, Guess and Chanel — only one person of color is included, while the rest of the models are white.
The people who participated in the new ads said they enjoyed their experiences, though at times felt uncomfortable.
“It’s interesting being basically naked with people walking around, but it’s kind of empowering as time goes on, because it’s just a body,” said a participant named Daysha, who was recreating a Victoria’s Secret ad.
“I now feel so much more confident in my skin, and this experience has really allowed me to embrace my skin color,” said Michelle, who recreated a Guess ad. Michelle said her father is Indian and her mom is caucasian.
French stylish Nathalie Croquet also recreated iconic fashion looks earlier this year. Working with a team, Croquet created “Spoof,” a photo series of eleven ads that showed her mimicking iconic poses and models, including Gisele Bündchen and Kate Moss, with her own wrinkles and imperfections on display.
As model Ashley Graham, who stars in a Lane Bryant campaign celebrating diversity, recently said to the Huffington Post: “Everyone deserves to see themselves being represented equally.”
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