Bud Light

Bud Light today debuted a TV ad featuring transgender actor Ian Harvie and included a message of support for “people of all genders.” The trans-affirming ad will air nationally across 20 networks. 

“From the start of our campaign at the Super Bowl, The Bud Light Party has rallied around bringing people together,” said Alex Lambrecht, vice president of Bud Light. “In our newest spot, Seth and Amy remind Americans that labels belong on beer, not people—a message Bud Light proudly supports.”

Take a look at the new spot below:

“When a brand like Bud Light shows support for the transgender community, it makes a difference,” said Nick Adams, GLAAD’s Director of Transgender Media. “Not only does it help bring more visibility to the trans community, it also inspires other companies to do more to show their support. This ad also includes out trans actor Ian Harvie, which puts a face on the trans community and gives a trans person the opportunity to appear in a high-profile spot like this one.”

Bud Light’s history of LGBT-inclusive advertising began in 1995 with a print ad. That same year, Anheuser-Busch and its local wholesalers also pledged to donate a portion of all Bud Light sales to support AIDS-related non-profit organizations in local communities. 

In June, the brand also released an ad voicing support for marriage equality.