AT&T launches fourth annual Live Proud campaign



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AT&T launches fourth annual Live Proud campaign

To continue their ongoing dedication to LGBT advocacy, AT&T launched their fourth annual Live Proud campaign. From now until August 14, members and allies of the LGBT community are invited to participate in the Live Proud campaign in celebration of awareness, empowerment and pride for the LGBT community.

As a part of the campaign, participants can enter a sweepstakes for the chance to win a trip to Palm Springs, CA. The randomly selected winner will be able to bring a guest of their choice on a 3-day vacation to Palm Springs during Palm Springs Pride Week from November 4 to 7.

To enter, visit att.com/liveproud and take a quiz to discover what color best represents you this pride season. After you find out your unique pride color, you can upload a picture that will be added to a mosaic of participants, showing the power of pride.

In addition, members and allies of the LGBT community can get involved by posting or sharing their photo on social media using #ATTLiveProud. AT&T will also be setting up activation tents at Philadelphia, Chicago, St. Petersburg and San Francisco Pride festivals where attendees can take the personality quiz on site. 

June 29, 2016

www.glaad.org/blog/att-launches-fourth-annual-live-proud-campaign


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