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Alessi releases special edition to aid fight against HIV and AIDS
Joining the league of major global brands partnering with (Product) RED, Italian home and kitchenware company Alessi is one of the latest brands supporting the fight against HIV and AIDS.
A special collection marks the occasion, with four classic pieces being released in a new color in addition to the already existing lines.
‘Our mission as a design company is to create objects which try to satisfy people’s hidden desire for art and poetry,’ said Alberto Alessi, the company’s founder.
To mark the occasion, Emma Silvestris’s Mediterraneo fruit holder is now available in red.
‘Creativity is, therefore, at the base of our daily activity and we think that, at the same time, it puts us in a privileged position which allows us to help other people.
‘Alessi, in fact, has always shown great commitment to values such as solidarity and attention towards others; values that fully reflect our identity.’
Two of the company’s most iconic designs, the corkscrew models named Alessandro M. and Anna G., have also been released in a dedicated special edition.
Wearing smiles on their faces and clad in a red suit and dress, they carry Product Red’s logo, the heart in brackets, on their chest, highlighting their affiliation to the product.
The Anna G. clocks in at £29.95 (€41.41, $46.14), while the Alessandro M. model is priced at £26 (€35.95, $40).
Iconic smiles: the cheery corkscrews carry their heart in the right place.
Other items in the collaboration with (RED) include the Diabolix bottle opener (£11, €15.21, $16.94) and a Parmenide grater with cheese cellar by CSA (£12.95, €17.90, $19.95).
The Piccantino chili scruncher by LPWK (£15.50, €21.43, $23.88) and Emma Silvestris’s Mediterraneo fruit holder (from £43, €66.25, $59.45) complete the collection.
All lines are available directly through Alessi’s online shop or local branches as well as approved stationary and online retailers.
Alessi donates 5-10% of the products’ retail price to (Product) RED; founded by Bono and Bobby Shriver, the project seeks to engage the private sector to raise awareness and funds to help fight HIV and AIDS in Africa.
The post Alessi releases special edition to aid fight against HIV and AIDS appeared first on Gay Star News.
Stefanie Gerdes
www.gaystarnews.com/article/alessi-releases-special-edition-to-aid-fight-against-hiv-and-aids/
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