Last week, we told you about a promo that baited viewers of the ABC show The Bachelorette with what appeared to be a budding romance between two of the male contestants vying for the love of bachelorette Kaitlyn (with a ‘K’). Now it appears that it was all a rouse orchestrated by the bachelors themselves, JJ and Clint, who apparently “”just think it’s funny” and are straight, according to TMZ.

Bachelor Clint also unleashed a series of offensive tweets including, “If you have to be a #BROKEBACKBACHELOR, Be Heath Ledger. Always be #HeathLedger” — presumably because Heath Ledger’s Ennis del Mar in Brokeback Mountain was more conventionally masculine than Jake Gyllenhaal’s Jack Twist — and a link to a story about the upcoming show with the caption, “Whoops. Sorry, dad?” — because apparently, male homosexuality is something we need to apologize to our fathers for. 

Whoops. Sorry, dad? #brokebackbachelor t.co/nN3SmPQDwF

— Clint Arlis (@ClintonArlis) May 27, 2015

And then there’s ABC’s use of the term ‘Brokeback Bachelor’, which TIME deftly eviscerates: 

The term “Brokeback” isn’t just a word interchangeable with “gay.” It’s a reference to Brokeback Mountain, a 2005 film (and before that, a short story) that outlines the social conditions that keep gay men from ever acknowledging, even to one another, their true feelings. The movie ends with one man dead; the other is a shell of a human being. To use the “Brokeback Bachelor” term knowing its repercussions is grotesque.

Watch a TMZ report on how this romance was all one big joke, AFTER THE JUMP…