YouTube launches Pride campaign with #ProudToBe video
YouTube
YouTube released a video celebrating Pride on Tuesday as part of its new #ProudToBe campaign. The video celebrates the online video community’s diversity of sexual orientations and gender identities amongst its creators. Comprised of videos previously published on YouTube, the video features online stars such as Tyler Oakley, Gigi Gorgeous, Tré Melvin and Ingrid Nilsen.
The video also references the importance of being proud of your identity following the tragic shooting in Orlando. “Now is the time to say ‘No’ to the hate, to the violence,” says Chris Oflyng in the video. In the description of the video, a statement from YouTube reads, “Now, more than ever, it’s important that we help accept, love, and celebrate one another. In the wake of the tragic events in Orlando, we stand together in support of the LGBTQ community.”
As part of its larger campaign, YouTube is encouraging all types of video creators to post their own video showing who they’re #ProudToBe. In a statement to AdWeek, YouTube’s chief marketing officer Danielle Tiedt shared, “We are really proud for YouTube to stand for a community where everyone can belong.” Multiple creators have already uploaded their #ProudToBe videos:
YouTube has created several other playlists of Pride-related videos:
- #ProudToBe Around The World: LGBTQ+ creators from across the world celebrating Pride.
- Proud To Stand With Orlando: YouTube creators expressing solidary with the victims, their families and the LGBTQ community.
- #ProudToBe in a Year: Some of the greatest LGBTQ-related moments of the past year.
- How to Be a Supportive LGBT Ally: Spreading information about “the importance of being a vocal and visible” ally.
- LGBT Couples Changing YouTube: LGBTQ creators who share their love and lives publicly on the platform.
- Same-Sex Marriage Proposals: Heart-warming moments of love and Pride.
For more opportunities to show your Pride online this June, check out GLAAD & Instagram’s #PridePortraits campaign.
www.glaad.org/blog/youtube-launches-pride-campaign-proudtobe-video
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