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Find out why Fort Lauderdale’s gay wedding campaign is winning awards
Fort Lauderdale’s tourism bureau has won some awards for its successful ‘Love Is Love‘ gay marriage marketing campaign.
The project won The Henry (gold) award in the Creativity in Public Relations category at the annual Flagler Awards, as well as an award in the Mixed Media Campaign and ‘Best in Show’.
The awards, established in the year 2000, are held annually in Florida in recognition of statewide excellence in tourism promotion, as the Sun Sentinel reports.
The Love Is Love campaign famously included the mass wedding of 100 couples in the gay-friendly city on 5 February, following the legalization of gay marriage in the state of Florida on 6 January; the official ambassador was *NSYNC’s Lance Bass.
‘While we can measure the success of the ‘Love is Love’ campaign with numbers and awards, this initiative was about creating a memory, a lasting impression, and a genuine celebration of marriage equality,’ said president of the Greater Fort Lauderdale tourism bureau Nicki E. Grossman.
‘To us, the success is measured in smiles, happy tears and hugs. And there were lots of those,’ she added.
The post Find out why Fort Lauderdale’s gay wedding campaign is winning awards appeared first on Gay Star News.
Jamie Tabberer
www.gaystarnews.com/article/find-out-why-fort-lauderdales-gay-wedding-campaign-is-winning-awards/
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