Beyoncé inspired Melbourne’s newest skyscraper



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Beyoncé inspired Melbourne’s newest skyscraper

Australian architects and design studio Elenberg Fraser found inspiration in a slightly unusual source when developing their newest development.

Premier Tower, one of central Melbourne’s premier new developments, was inspired by one of Beyoncé’s music video – or rather, the fabric-wrapped bodies of her dancers.

Using the theory of Occam’s razor – i.e. things should not be complicated beyond necessity – to explain the theory behind the skyscraper, the studio soon revealed its shape was not just based on a problem-solving theory.

‘For those more on the art than science side, we will reveal that the form does pay homage to something more aesthetic,’ the studio said.

‘We’re going to trust you’ve seen the music video for Beyoncé’s Ghost.’

The fabric-covered dancers' movements inspired Premier Tower's unusual shape.

The fabric-covered dancers’ movements inspired Premier Tower’s unusual shape.

Sitting directly in front of Southern Cross Station, in Melbourne’s Central Business District, Premier Tower will be the first thing people see upon exiting the station.

Rising 68 stories high into the sky, it is set to contain 660 apartments as well as a 160-room hotel

The building’s unusual form, with the façade swelling out in various places, is ‘the most effective way to redistribute the building’s mass’ according to Elenberg Fraser.

Designed for efficiency, the tower takes everything into account - limited space, wind and the climate.

Designed for efficiency, the tower takes everything into account – limited space, wind and the climate.

Modeled to be as effective as possible in regards of site and climatic constraints, the tower is one of the most effective yet – according to Elenberg Fraser, the building’s design also responds to ‘frequency oscillation and wind requirements’.

Computer generated images show the development to be of the highest luxury, offering spectacular views as well as a private swimming pool.

A date of completion has not yet been announced.

The post Beyoncé inspired Melbourne’s newest skyscraper appeared first on Gay Star News.

Stefanie Gerdes

www.gaystarnews.com/article/beyonce-inspired-melbournes-newest-skyscraper/


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