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Adidas Shows Some Love With A Pride Redesign Of Iconic Sneakers
If you’ve ever attended one of the world’s major Pride celebrations (if you need some 2015 tips we’ve got you covered), you know the rainbow carnage of glitter, faux-feather boas, flags and fans that can be left over after the last float has rolled by. While it may present a bit of a cleanup issue, it’s a beautiful thing knowing thousands of strangers just came together to express pride in who they are.
So it is perhaps fitting that adidas has released a new line of their classic sneakers that look like they’ve been jumping around in a big gay pride puddle.
‘The Pride Pack’ features the adidas Stan Smith, the adidas Superstar (the classic shell-fronted sneaker) and the adidas Adilette (flip flop/sandal).
“In 1969, violent riots erupted on the streets of New York City after police raided the Stone Wall Inn, unjustly targeting the gay community. The #Superstar was also released that year and is now redesigned to remember all those who fought for equality,” the brand posted on Instagram.
A portion of the Pride Pack’s sales will be donated to adidas’ “hometown neighbor, Portland’s New Avenues for Youth, a local advocacy group that helps empower homeless and LGBT youth to build life skills for a successful future.”
The sneakers will hit select stores beginning June 6.
Dan Tracer
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