The Human Rights Coalition launched a new ad campaign asking 12 state governors to reject bills that target LGBT people like the one Gov. Mike Pence passed in Indiana. HRC’s new campaign comes after a study conducted by the organization yielded results stating that a majority of Hoosiers believe Pence’s bill is damaging Indiana’s economy. JoDee Winterhof, HRC’s vice president for policy and political affairs, warned of the repercussions states could endure if they follow Pence’s example.

Said Winterhof:

“Gov. Mike Pence found that experimenting with anti-LGBT bills that allow businesses to discriminate killed his approval ratings and damaged the Hoosier economy. Governors who go down the same path as Mike Pence and put their state economy at risk in an attempt to further discrimination are going to find themselves at risk of being rejected by the voters.”

The results of HRC’s study reflects Winterhof’s warning as a majority of voters (70% to 24%) believe that businesses should not discriminate against people based on sexual orientation or identity. Surprisingly a majority of Republican voters (58% to 36%) concur. Pence’s approval ratings have since plummeted, allowing for a potential Democratic challenger to make gains in the state. HRC’s media campaign officially began today on social media in Alabama, Indiana, Louisiana, Florida, New Hampshire, Michigan, Missouri, North Dakota, North Carolina, South Carolina, Ohio and Texas. Although Pence attempted to clarify that official language in the new law would prevent LGBT discrimination, HRC isn’t buying it, noting that the state’s laws are still devoid of any clear LGBT anti-discrimination laws that would grant full protections to LGBT people in the state.