Have you ever found yourself in need of a hirsute, muscular, mature man to help you pry open that pesky lock in the locker-room? Daddyhunt is banking that you have with its recently launched ad campaign for its new mobile application designed to connect older men with the guys that love them. Similar to other mobile applications like Grindr, Scruff, and Growlr, Daddyhunt gives its users a grid of user profiles organized according by geolocated proximity.

Daddyhunt’s primary online web community was founded in 2005 and aimed at creating a community for older men. As time has gone on the website has expanded beyond a being a singles’ dating portal and become more akin to a social network, encouraging users to maintain online presences and interactions:

“When gay dating apps began replacing bars as the main point of interaction, our community lost some important things — social interaction, casual conversation, the ability to flirt over common interests,” Daddyhunt CEO Carl Sandler said in a press release. “I realized that many people yearn for something more than a string of “hey” pings from thumnail torsos. The Daddyhunt app is a way to bring a sense of shared experience back to gay culture.”

As the market for mobile dating applications becomes increasingly saturated, product developers are being pushed to differentiate themselves from one another by targeting different demographics within the gay male community.

Older members of the LGBT community are often marginalized within mainstream depictions of queer lives in ways that erase the very real difficulties they face on a day to day basis. How Daddyhunt plans to effectively market to the salt-and-pepper set beyond its steamy pederast commercials remains to be seen, but in the meantime the application is available for download in both the Apple App and Google Play stores.

Watch clips from Daddyhunt’s #ExperienceMatters campaign AFTER THE JUMP…