Do you fear ‘LGBTI’ becoming part of your personal brand?
Being out at work now extends beyond coming out to your work colleagues. Do you join an employee LGBTI network? Do you mention LGBTI advocacy work on your LinkedIn profile? Do you highlight LGBTI diversity and inclusion stories on your Twitter?
In the digital age, much is made about promoting and protecting your personal brand – the impression you send out on your CV and social media channels. It’s a dilemma that many LGBTI people continue to agonize over.
And not without reason: A survey earlier this year from Anglia Ruskin University concluded that gay and lesbian jobseekers are 5% less likely to be invited to interview than their heterosexual counterparts.
On the other hand, an increasing number of firms are actively wishing to boost their internal diversity and recognize that embracing inclusivity gives them a competitive business edge.
We asked six senior people in business their opinion.
Andy Woodfield
Andy Woodfield, Partner with PwC
‘One of the problems with personal branding is when people try to create an image of themselves that doesn’t match who they really are, or pretend to be something they think others expect them to be. Unless you focus on your actual strengths, it can be inauthentic.
‘Being LGBTI shouldn’t define who you are professionally. It’s part of who you are as a human being, but it shouldn’t be the primary defining factor from a professional branding perspective. Your skills, values, professional abilities and unique strengths are what makes you stand out.
‘You shouldn’t hide your sexuality, but in terms of professional personal branding, it’s the professional skills that should come first. On LinkedIn, for example, if you edit out part of who you are, you won’t engage and connect with people.
‘My LinkedIn profile talks about my work but it also talks about who I am as a person. I get emails every week from people who say, ‘It’s nice to read your LinkedIn profile as it gives a sense of who you are as a person.’ It says that I’m gay, but it’s only part of my story; it’s not the beginning and end of my story.
Liz Grant
Liz Grant, Director, Fantail Business Development
‘Personal branding can be a complex matter. Everyone wants to stand out from the crowd but what if your defining characteristic may not be to everyone’s liking? Certainly having an LGBT moniker attached to your brand could be viewed as a little risky.
‘I had to make that choice when I became increasingly involved in LGBT workplace advocacy. Did I want to be known as the ‘Head Lesbian’ for my employer? In fact that is pretty much what happened. But it was far from being a disadvantage to me.
‘However, first and foremost, you must be good at your day job. That is far more important than linking your sexual orientation to being part of your brand. The first reason people should know you at work is for the job you do. So it’s critical that you do that well.
‘Being out and a leader in my employer’s LGBT network group in fact gave me greater access to senior executives within my firm. Honing my leadership skills and engaging at that level on this theme meant I was remembered but I was always secure in the knowledge that I was also good at my day job, after all that has to come first.’
Martyn Loukes
Martyn Loukes, BEM, Business Development Manager, Transport for London
‘When I first started work in the late 80’s no-one was out. In fact, you could get sacked for just being gay. It took a change of companies for me to be brave enough to come out. It was the late 90’s and although still not protected under the law it just seemed the right thing to do.
‘I was an accountant back then, and I think that my brand became a little confused with me being gay first rather than seen as a serious accountant. This probably damaged my credibility. I found myself in the strange position of being offered a large severance package to find a job elsewhere after only 18 months.
‘Thankfully, things have changed significantly, and being gay for me at work is the new normal. I never thought twice about being openly gay when I started as an accountant with my current employer, TfL. My team really embraced it and the work culture supported me.
‘In the end it came down to the fact that actually finance wasn’t for me, and once I changed career and became a communications professional being openly gay actually enhanced my brand.
‘My role as Chair of our LGBT network OUTbound has seen me encourage others to be out. Part of the ethos behind our #RidewithPride campaign is not only to celebrate LGBT diversity in this wonderful city but also say to people that it’s ok to be gay at TfL; come and work here.
Liz Bingham
Liz Bingham, OBE, Partner at EY
‘I’ve been out at work for 25 years and I think that 20-odd years ago, yes, it was a leading aspect of my identity. People would go, “Do you know Liz Bingham? She’s gay?”
‘Nowadays, yes, it might rightly be part of my identity, but people don’t lead with it. I’m very comfortable that it is an aspect of my identity, not least because it means I can be authentic and be myself at work. I think that a certain amount of integration of your personal life and professional life is important – such as my partner being invited alongside me to corporate events.
‘The other thing I would add, and this was a really critical moment for me, was that when I did come out at work, I really felt a fundamental shift in power. The power went from others and it came back to me. No longer could there be any whispering campaign behind my back. That power shift helped me accelerate my career. It really did give that control back to me, which was really important.
Jonathan D Lovitz
Jonathan D Lovitz, Vice President of External Affairs, National Gay & Lesbian Chamber of Commerce® (NGLCC)
‘Being out in the workplace or as a business owner is perhaps the best gift you can give yourself to boost your success and opportunities. Out LGBT workers are the entrepreneurs of their own lives, having decided it’s time to stop hiding their best selves and harness the strength that comes with being an opportunity model for others.
‘Every day I hear stories from NGLCC corporate partners and certified LGBT business enterprises about how empowering it is for out workers and owners to connect their LGBT identity to their personal brand. Productivity is up, innovation is up, hiring and retention is up – all because no one has to waste time hiding, and can focus on creating.
‘My entire career has been proof that being out doesn’t define who I am, it enhances what I do.’
Claudia Brind-Woody
Claudia Brind-Woody, Vice President and Managing Director, Intellectual Property Licensing, IBM
‘Being out at work does not mean that you have to become an activist, it just means that you have chosen to be authentic. Authenticity is key as you build your brand in the digital age. Otherwise, being a liar and untrustworthy will become part of your brand in the future.
‘Building trust is very important as the online presence gets connected with job opportunities, client contacts and any other face-to-face interaction. Our clients are diverse and they will seek, trust, and value connections with others who are like them.
‘All brands work to differentiate from others. No one has ever asked for a job by saying “you should hire me because I am like everyone else.” Being out as an LGBT person is one aspect of your differentiation. It can add value as companies seek to include diversity of thought as part of their innovation strategy.
‘Authenticity, trust, connections, value and differentiation: They can all come from just being yourself – your whole self.’
The post Do you fear ‘LGBTI’ becoming part of your personal brand? appeared first on Gay Star News.
David Hudson
www.gaystarnews.com/article/do-you-fear-lgbti-becoming-part-of-your-personal-brand/